Client: Twice As Good, LLC
Creative Direction, Branding, Design: Henry Liau
Photography: Michael Lonfeldt, Pooja Chaudhary, Tammie Allen, Andreas Dress, Bharath G S, Deva Darshan, Isaiah Rustad, Tim Mossholder
Interstitial is a platform that celebrates, promotes and empowers local businesses and creative people. The aim is to break marginalized communities out of the “niche” space and give a broader advantage to succeed. In distribution by newsletters, Interstitial can provide a voice, exposure, and commerce for creators, entrepreneurs, and artists.
Deliverables: Logo, Branding, Stationery Set, Outreach, Tote Bag
Creative Direction, Branding, Design: Henry Liau
Photography: Victor Lam
TxContact is an omni-channel contact center specifically designed and developed to integrate voice, email, chat, or social media in helping businesses engage with their customers over one seamless platform. In tracking customer interactions over multiple channels by logging every interaction over every channel on a common CRM, it can implementing a workflow to streamline a transaction from start to end by assigning tasks to relevant support teams based on pre-defined business rules.
There were several approaches in branding TxContact. First, was to establish the synergy within the product. What makes TxContact’s unique from its competitors was their numerous communication features all integrated seamlessly into one. This brought about the visual idea of “convergence,” which ultimately became the concept of the logo. Second, various icons were created to highlight the distinctions of each feature to better understand their functions.
Deliverables: Logo, Branding, Stationery Set, Product Book
