Client: Interlink Network Systems, Inc.

Creative Direction, Branding, Design: Henry Liau
Photography: Victor Lam

TxContact is an omni-channel contact center specifically designed and developed to integrate voice, email, chat, or social media in helping businesses engage with their customers over one seamless platform. In tracking customer interactions over multiple channels by logging every interaction over every channel on a common CRM, it can implementing a workflow to streamline a transaction from start to end by assigning tasks to relevant support teams based on pre-defined business rules.

There were several approaches in branding TxContact. First, was to establish the synergy within the product. What makes TxContact’s unique from its competitors was their numerous communication features all integrated seamlessly into one. This brought about the visual idea of “convergence,” which ultimately became the concept of the logo. Second, various icons were created to highlight the distinctions of each feature to better understand their functions.

Deliverables: Logo, Branding, Stationery Set, Product Book