Client: Crunch, LLC
Approved by Creative Director: Mark McCormick
Art Direction, Design: Henry Liau
Photography: Parker Steele
Deliverables: T-Shirt Design
The Love Muscles t-shirt was an apparel produced for the gym company, Crunch Fitness. The slogan “These Aren’t Gun – They’re Love Muscles” design is inspired by the late Graphic Designer Saul Bass, reminiscent of his famous movie posters.