Client: Crunch, LLC

Approved by Creative Director:  Mark McCormick
Art Direction, Design: Henry Liau
Photography: Stephen Meierding
Deliverables: Outreach Cards

Crunch Live is a subscription-based video-on-demand streaming platform created for, but not limited to, Crunch Fitness gym members. The service consists of 85+ videos of workout sessions fully accessible through most mainstream media devices with internet connection. The idea is to provide the convenience of working out on-the-go, anytime, anywhere.

The “business cards” are actually outreach cards given out during the launch of Crunch Live. Each card was designed representing an instructor with their names and workout class they teach. There were in total 21 different cards created.