Client: Crunch, LLC

Approved by VP of Marketing & Branding: Chad Waetzig
Design: Henry Liau
Photography: Lisa Haefner, Miscellaneous
Deliverables: Logo Design

This is a redesign of the company logo for the gym company, Crunch Fitness. The task was to evolve the original logo which had the word “FITNESS” under the “Crunch” logo design. The change was to do away with the marquee style and implement a more structured and contemporary form. Another change was for the color palette of the logo and brand to be bolder, brighter with higher contrast than its original counterpart. This color boast helps increase the logo’s readability.