Crunch Fitness – Storefront Installation

Client: Crunch, LLC

Approved by VP of Marketing & Branding: Chad Waetzig
Creative Direction, Design: Henry Liau
Photography: Stephen Meierding, Henry Liau
Deliverables: Storefront Installation Design

Here are various types of graphic installation designed for the gym company, Crunch Fitness.
The storefront design was installed for a Crunch gym located in Brooklyn, New York. Multiple iterations were created to figure out where the logo would be best situated on the building; ultimately settling with the giant decal that spans across the building windows.

Crunch Fitness in Flatbush, Brooklyn – pre-installation
Concept 1
Concept 2
Final concept
Crunch Fitness in Flatbush, Brooklyn – post-installation